About The Software
 The SOS Online Backup Service
Recovering Files
Privacy and Security
The Online Recovery & File Sharing Interface
Why the Software
Was Built
Existing Backup
Solutions Require Software AND Expensive Hardware
Pure-Software Online
Backup
Regulatory Compliance & SLA
The SOS Online Backup Service
Never lose another document again. Ever. SOS Online Backup ushers in a new age in
data protection and file recovery. You can rest assured - knowing that
even if the worst were to occur - the lifeblood of your business, your
data, is Safe OffSite.
The SOS service provides data-protection for customers, whether they are
SMEs, SOHOs, professionals at home, students, or anyone with electronic
files to be protected from data-loss. SOS brings big-business IT-best-practice
to small businesses and consumers.
Data will be safe – Safe OffSite.
The SOS service is delivered through a software program (the SOS Windows
Client) installed on the end-user’s computer. The user then tells the
program what files to protect, and each night, at a configured time, (or
instantaneously at the option of the user) SOS backs up any files that
have changed since the previous backup. Files are backed up to a global
network of SOS datacenters powered by the proprietary SOS Server and InfiniScaleTM
technologies. Data is compressed using proprietary SOS ShrinkRAPTM delta
compression that ensures that only the changes made to files are sent
over the network – dramatically reducing bandwidth consumption. It is
this performance enhancement that forms the core of the SOS Designed-For-Dial-Up
strategy, and gives our platform mass market appeal.
This stands in contrast to most online backup systems, which re-transfer
the entire file that has changed – rather than just the modified binary
subset of that file.
SOS can also be set up to intelligently watch particular folders – and
to either backup all the files in that folder – or just a subset of them.
For example – you can easily define a filter that says – “only backup
the word documents in My Documents folder”. Simple – but powerful.
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Recovering Files
When trouble comes, be it a virus, a failed hard-disk, or a stolen computer,
SOS is there to save the customer. The end-user simply clicks the “Recover”
console within the SOS program, enters the username and password, selects
the file(s) to recover, and clicks “restore file(s)”. The SOS system also
keeps an archive of every daily version of the file, so if you want to get
a previous version of a document, say… as it was last Tuesday, SOS can do
that too. This stands in contrast to most online backup systems, where
daily versions are not kept.
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Privacy and Security
The SOS system ensures complete privacy protection. SOS UltraSafeTM
security uses a three-tiered encryption system which encrypts data on the
user’s computer, again in transit, and finally when at rest in storage.
SOS UltraSafeTM means that the user’s decryption password is not stored
in our systems so that not even the SOS programmers can view the data stored
on the SOS servers. Only the user who put it there can ever access the data.
This stands in contrast to most other online backup systems, where data
is neither encrypted on your client, nor stored as encrypted data so as
to prevent employees of the software vendor from accessing stored data.
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The Online Recovery & File Sharing Interface
SOS not only provides you with an automatic, secure and safe backup
system – but it also provides you with global roaming access to all of your
files. Anywhere in the world – using just a web browser – you can go to www.sosonlinebackup.com and have
immediate access to all the computers, folders, files and versions that
you have backed up with your SOS Backup User Account.
On top of this functionality – the ORI allows users to share files with
anyone who has an email address. With just two clicks – you can specify
that a file should be accessible by a friend, family member, colleague,
or whomever you please. Want to share photos online with friends? Use SOS
to share them! Sick of having large attachments rejected by your email server?
Use SOS to share it!
Many of our customers find this feature as useful as the core backup functionality.
SOS is not just for online backup, it is also a file management and file
sharing system.
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Why the Software
Was Built
Whereas 90% of small businesses say that they intend to backup daily,
fewer than 40% of small businesses actually do backup daily. Whereas 91%
of consumers say they intend to backup daily, less than 10% of consumers
do backup daily. The problem? Existing backup solutions require too much
effort to use – and cost too much to install. If you're working 12 hours
a day - its costing you money to backup. You take 10 minutes a day to perform
traditional backup - and thats time away from selling, from doing inventory,
from drafting - or whatever it is you do. Its costing you $20 or $30 or
in some cases more per week in time to use your traditional backup system.
And that backup system probably isn't that reliable.
Let us do it for you for less than $1 a week.
Extensive market research shows overwhelming interest from SMEs in an automatic
software service that will securely backup files each day to a safe offsite
location without any user interaction required – i.e. exactly what SOS Online
Backup offers. SMEs overwhelmingly cost out their current backup technique
as costing them more than $10 per week. With 49% of SMEs willing to pay
for a secure online backup service, and on average being willing to pay
more than $10 per week – SOS Online Backup is an excellent value proposition
for SMEs.
SOS is better quality of backup service - for a cheaper price. It brings
Big-Business IT best-practice to the little guys.
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Existing Backup
Solutions Require Software AND Expensive Hardware
Traditional backup solutions (as provided by industry giants Veritas
and Legato) are often built around backing up data to tape – and/or to other
more advanced storage (such as SANs or NAS storage). Thus – serious backup
has always been a joint hardware/software proposal – and hefty price tags
associated with the required hardware has generally meant that the SME/SOHO
and consumer markets have never adopted a standard for data backup. The
market is fractured – some SMEs use CDs, some use USB drives, some use tape
drives – and alarmingly, many use nothing. None of these systems are satisfactory
- given that the one thing that can put most SMEs out of business overnight
is data loss - loss of inventory records, financial records, sales records,
etc.
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Pure-Software Online
Backup
With the dramatic breakthroughs in storage technology over recent years,
and the collapse of bandwidth prices, it has become economically viable
to offer backup over the internet. Now the consumer/SME can outsource the
procurement and maintenance of backup hardware – and just install a backup
software agent - the SOS Windows Client v1.2.
Because SOS Online Backup requires no up-front capital expenditure by the
end-user, the service is very appealing to consumers and SMEs who have previously
not been willing to pay the cost associated with advanced backup systems
(eg. ~ $2,000 for a decent tape backup system).
SOS Online Backup provides a cost effective, simple, and automated solution
to the backup problem faced by many millions of consumers and SMEs around
the world.
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